1. Warranty
2. know how it's broken in, maintenance is known.
3. reliability
4. back-up camera available stock
5. much higher horsepower
6. smoother ride, interior
7. more financing options, lower rates
8. equipped the way you want it (CD/sunroof/park sensor/trailer brakes/rear sliding window)
9. pick your exact colors
10. no upfront costs (tires/brakes/etc..)
11. resale value if miles are kept low
1. resale value, initial hit!
2. unknown reliability, no service records
3. large payment
4. negotiations w/salespeople scum
5. deceptive pricing practices
6. expectations unfulfilled
7. higher insurance costs
8. higher registration costs
Balanced results
calculates based on both emotional weights, rational weights and user opinions
Emotional results
calculates based only on emotional weights, and user opinions
Rational results
calculates based only on rational weights, and user opinions
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